App Marketing Executive

3 weeks ago

Uxbridge Greater London, United Kingdom APCOA Full time

App Marketing Executive - Uxbridge, UB8 1HE App Marketing Executive Location: Uxbridge (Hybrid – 3 days in office / 2 days from home) Salary: £30,000 per annum We are looking for a proactive and creative App Marketing Executive to manage and promote our cashless parking app. You’ll play a key role in driving app downloads, engagement, and customer loyalty through compelling content, app store optimisation, and multi-channel marketing campaigns. This is an exciting opportunity to help grow our app’s market share and enhance the overall user experience. Working closely with our marketing and digital development teams, you’ll analyse user behaviour, propose new features, and help shape the future of how customers interact with our app. What You’ll Do Manage and update app content, tariffs, and car park information. Optimise app store listings (ASO) to maximise visibility, downloads, and engagement. Plan and deliver marketing campaigns promoting the app through paid media, social media, Google Ads, email, and in-app push notifications. Develop strategies to increase app usage, market share, and customer loyalty. Create and schedule push notifications for surveys, offers, and promotions. Analyse customer feedback, app analytics, and behaviour to identify improvement opportunities. Collaborate with internal teams and developers to propose and test new features to enhance the user experience. Design digital and print marketing materials using Adobe Creative Suite or Canva Pro. Support video production and editing for campaigns (experience an advantage). Track and report on campaign and app performance, focusing on KPIs such as installs, retention, and engagement. Stay up to date with trends in mobile marketing, UX, and customer experience to keep our app competitive and innovative. What You’ll Bring Experience in digital marketing, ideally with a focus on mobile apps and B2C campaigns. Understanding of user experience (UX) principles and customer journey mapping. Knowledge of app marketing, app store optimisation (ASO), and analytics platforms. Experience with Google Ads, Meta Ads, CRM, or push notification tools. Strong design skills using Adobe Creative Suite or Canva Pro. Analytical mindset with the ability to translate insights into actionable recommendations. Excellent communication, organisation, and attention to detail. A degree or equivalent qualification in marketing or related discipline is desirable but not essential with relevant experience. What We’ll Offer You £30,000 per annum 25 days annual leave Hybrid working (3 days office / 2 days from home) Pension scheme Employee discount benefits A collaborative and supportive marketing team where your ideas make a real impact Does this sound like you? Click "apply" today and one of our team will be in touch shortly. We are focused on ensuring APCOA is a fair place to work regardless of age, race, gender, sexuality or level in the organisation. We offer a motivating work environment where successes are shared. With challenging projects and an atmosphere of fostering and support, staff have the development opportunities to fulfil their potential while aiming for excellence in their work.

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