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Data & Performance Analyst (Contract)
4 months ago
Our client specializes in providing software solutions across a global marketplace. They are now seeking a Performance Marketing Analyst for a 16 month contract. Hybrid with 2 days/week in their central London offices.
Skills
Hands-on experience with in-depth marketing analysis, lead scoring, attribution modelling and advertising effectiveness.
Strong understanding of marketing channels ; SEM strategies, PPC and Digital Media campaigns , OOH and in-person events.
Strong stakeholder management, partnership and influence.
SMB marketing / FinTech.
Able to connect multiple data sources and unearth patterns of meaningful insights.
Responsibilities
Analyse their digital media channel data and how it links to lead quality.
Measure effectiveness of online advertising campaigns and "Above the line" media in driving sales.
Deliver insight to help optimise media spend.
Implement digital attribution models.
Work with their global partners to streamline the lead pipeline.
Benefits
Long contract
Global company
Free breakfast
