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Assistant Lead Generation Campaign Manager

2 months ago

United Kingdom Quest Search and Selection Full time

Quest Search and Selection are partnering with this fast-growing, B2B online Publication. The business has already created waves in the events space, utilising new events such as roundtables webinars, panel discussion & awards to engage their communities. B2B news and events business. We are looking for an Assistant Lead Generation Campaign Manager- B2B Events who will be focusing significantly on building driving the business ambitious growth plans across our diverse events portfolio, including Conferences, Awards, Community Events, and Roundtables. The primary purpose of this role is to support the sponsorship sales team to accelerate new business acquisition and increase customer retention.

The roles and responsibilities of this Assistant Lead Generation Campaign Manager – B2B Events position:

Partner with the sponsorship sales team to design targeted campaigns that align with sales goals
Use data-driven insights to optimise campaign strategies for maximum effectiveness and ROI
Create engaging content for various marketing channels, including email, social media, webinars, and landing pages.
Monitor and analyse campaign performance metrics, delivering regular reports to stakeholders.
Support delegate acquisition and retention efforts through targeted marketing initiatives.
Develop strategies to engage past attendees and attract new delegates to events.
Oversee the production of marketing materials, ensuring brand messaging and quality are consistent.

Experience and skills required for this Assistant Lead Generation Campaign Manager – B2B Events position:

Ideally having 2 years + experience in a similar campaign/marketing lead generation position (either at an assistant, executive, specialist or manager level).
Proven experience in lead generation and marketing campaign management, preferably within the B2B events industry.
Proficiency in marketing automation tools and CRM systems- including Google Analytics, UTM tracking and salesforce.
Data management experience and knowledge of GDPR.
Strong verbal and written communication skills.
Ability to analyse data and derive actionable insights.
Able to juggle multiple projects at a time, whilst maintaining sharp attention to detail.

Benefits of Assistant Lead Generation Campaign Manager – B2B Events position:

~25 days holiday
~ Flexible WFH or in the London office (Remote + 1 day per month)
~ Long service rewards
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