Marketing Manager

4 weeks ago

Cambridge Cambridgeshire, United Kingdom Educated Appointments Full time

Educated Appointments are thrilled to be assisting a large, local college who are looking to recruit a Marketing Manager for their Adult & Commerical Training department.
The college, who are a leading further and higher education provider, have outstanding teaching and leisure facilities, with a reputation for excellent in a number of various fields.
As Marketing Manager of Adult & Commercial you will be part of leading the marketing strategy and delivery for the college, delivering multi-channel marketing campaigns to meet their adult and commercial programmes.
This position’s main purpose is to work closely with the Director of Marketing and wider marketing team to develop and implement the college’s marketing strategy, act as their deputy where needed and manage the marketing campaigns, initiatives, communications and channels to support the college in achieving its reputational and recruitment objectives.
The Marketing Manager will leading on the development and implementation of the college’s higher education, adult, community and commercial marketing strategies. To manage and develop a best in class website and user experience and internal marketing service request function and process.
Joining an award-winning and supportive marketing team, you will have excellent interpersonal, communication, organisational and team building skills. To lead on planning, developing, and implementing integrated marketing campaigns to achieve student recruitment targets for key responsibility areas, including:
* Adult and community courses
* Commercial outlets available to the public
* Commercial course provision
- Covering multi-channel expertise from direct marketing, PPC, advertising both on and offline, email, PR, social media, SEO, events, telemarketing, lead management and conversion, multi-media (video) content and collateral production.
- To monitor, measure, evaluate and report on campaign performance to achieve excellent return on investment and conversion rates.
- Account management; To line manage a Graphic Designer, Web & Digital Marketing Executive and Marketing and Events Apprentice to create and maintain a high performing team as part of and contributing to the wider marketing department.
- To seek to continually improve and hone marketing campaign performance by seeking new and innovative practices with particular focus on digital marketing excellence.
- To act as a customer experience champion to develop high performing nurture and conversion programmes for core target audiences, through marketing platforms and CRM systems, to improve the customer journey from application to enrolment.
- To develop relevant and appealing content to the target audiences and influencer audiences to implement content marketing approaches and to maintain best practice website content and maximise SEO performance.
- To capture, analyse and report on relevant marketing intelligence data and information to improve marketing and sales performance and inform the College offering. Providing regular reports and analysis to the Director of Marketing, stakeholders, SMT and Board of key target areas and to contribute to monthly departmental reports.
- To contribute to the development of the annual marketing plan and strategy.
- To role model the college’s values as a leader within the team and in engaging with the wider college and stakeholder community.
- To share deputising for the Director of Marketing in their absence.
- Taking a lead within the team on ensuring the college’s website is high performing, optimised, user focussed and meets the needs of the college with the Web & Digital Marketing Executive. Ensuring the site is optimised for SEO and up-to-date; With the Director of Marketing and Marketing Manager (School Leaver and Employer Engagement) to manage the develop and improve the College’s main communications channels to achieve marketing excellence, to ensure they are best practice platforms that deliver to the College’s needs; this includes our web presence, marketing platforms and social media.
- Developing both systems, technology and integration where relevant, particularly with the College’s CRM and Student Management Systems and ensuring best practice utilisation and application.
- To work collaboratively with the wider marketing team to flex to the college’s peak times and activities ensuring the marketing plans key priorities are delivered including event management and delivery support.
- To work alongside the Director of Marketing and wider team to create a high performing marketing function, contributing to and taking on key responsibilities across the marketing function’s core business processes and procedures from stock control and organisation to ensuring administrative excellence and campus branding.
- To work to improve the provision of excellent student experience and engagement by supporting the delivery of services to students at the college, through supporting student services function in student engagement, support materials and English and maths. Supporting events, services and delivery areas throughout the year with effective marketing and promotional material, communications and support.
- To lead on ensuring the college campuses are up-to-date with materials, branding and posters across all sites.
- To manage the fulfilment of the communications, design and marketing requests that are made from across the College through ensuring an appropriate project/task management system is in place to manage through to fulfilment in a timely and efficient manner.
- Develop, enhance and ensure brand consistency and management systems are in place to manage the brand with the Graphic Designer.
- To manage and ensure that core literature, forms, brochures, and the college’s website are updated and maintained in line with the college schedules.
- To lead and manage direct line reports and ensure the development and implementation of effective service delivery standards, setting clear and measurable performance standards and objectives to ensure that a culture of continuous improvement is established and that a customer focused responsive service is provided.
- To be responsible for direct line reports, motivating and coaching staff to achieve, improve and develop to their full potential.
- To appraise staff ensuring training needs are identified, effective feedback is given and underperformance is addressed.
The post holder is required to hold an enhanced DBS disclosure check deemed acceptable to the College and to be re-checked every 4 years.
The College is committed to safeguarding and promoting the welfare of children and vulnerable adults and expects all employees and volunteers to share this commitment.

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