Digital PR Outreach Lead

3 weeks ago

Greater London, United Kingdom QiH Group Full time

Our Company:

QiH is a global digital marketing group specialising in the iGaming sector, operating across various international markets. Our companies include Digital Adventures, a suite of aggregator brands which provide traffic to leading iGaming operators; Wizard Interactive, an affiliate partner for top US online casinos; and Tau Marketing Services, which offers three consumer-focused casino brands through the Aspire network.

QiH is a fast-growing, innovative, and progressive scale-up business headquartered in London with a collective of brilliant brains in Skopje. We specialise in multi-channel marketing. Thanks to our Affiliate, Paid Media, SEO, Retention, and Data and Analytics teams, we are successful across several areas in a highly competitive industry.

Data is at the core of what we do at QiH, but our people are at the heart of our success At QiH, we have created an energetic and target-driven culture and continuously invest in each individual.



The Role

The QiH SEO team is growing We are looking for a motivated and skilled Digital PR Outreach Lead to join our team in London and improve our website's search engine rankings and drive organic traffic. You will work closely with the wider SEO team to develop and execute link-building strategies that comply with best practices and industry standards while also staying abreast of the latest trends and algorithm updates.

As the company and the SEO team grow, we’re looking for someone comfortable operating at a strategic level while also rolling up their sleeves to get into the execution details.


Key Responsibilities:

  • Develop and implement an effective PR link-building strategy for a portfolio of casino and slots websites.
  • Collaborate with the content team to generate relevant coverage and backlinks through content and messaging ideas.
  • Planning and managing SEO outreach and PR campaigns, including writing, and sending out outreach emails.
  • Conducting backlink audits to assess the backlink success of a PR campaign/project.
  • Analysing competitors’ SEO PR techniques and using insights to feed into strategies.
  • Research, identify and build relationships with journalists, bloggers, and influencers within our target industry.
  • Mentoring junior members of the team around digital PR and link-building.

About You:

Must have experience and technical skills:

  • Proven experience in securing online coverage using a range of outreach strategies.
  • Knowledge of Google algorithms and their impact on link-building strategy and initiatives.
  • Hands-on experience with content, social media, SEO, and digital PR.
  • Excellent Excel skills and knowledge of Google Products suite (especially Google Sheets).
  • Excellent written and verbal English skills.
  • Experience in iGaming or other heavily regulated industries (for example, financial services, Forex).


Soft skills:

  • Strong mentoring skills, especially when working with junior team members.
  • Creative approach and original thinking
  • Excellent attention to detail, with the ability to follow (and develop) processes and procedures.
  • Enthusiastic about identifying and solving problems.
  • Strong interpersonal and collaboration abilities, adept at working across departments to drive consensus and engage stakeholders at every level.
  • You thrive when working as part of a team.
  • Comfortable in a fast-paced environment


What You’ll Get:

  • Competitive Basic Salary + Bonus.
  • Hybrid working, 3 days in the office.
  • Private Health Care.
  • Happy Hour & Team events, including an international annual conference.
  • Ongoing training, development, and certifications.
  • Soft skills training with a professional consulting company.
  • International travel opportunities.


What’s the next step?

Our hiring process ensures we're recruiting the right people for the role. We ensure that people are as suitable for us as we are for them.

If you like the sound of what we're all about at QiH and want to join a team where you can make an impact, please apply here.

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